Unstructured Supplementary Services Data
GSM service that allows high speed interactive communication between the
subscribers and applications across a GSM network.
121 also offers direct activation whereby customers can directly dial *121*mrp#, in order to activate the respective offer. Direct activation mode is available for all the defined mrp’s, in the 121 menu. And even the segmented packs are also available here for activation. i.e. If a customer who is part of the 29@20 segment as part of the 121 menu (mrp: 29, customer price:20); then upon dialling *121*29#, his segmented pack will get activated where he will be deducted only Rs 20.Direct activation has various inert features to ensure maximum converts, namely
In 121, the retailers have provision to check the best-fit offers of customers. By dialling *121*customer number#, the retailers can view the balance of the customer and the his best-fit offers across all offer types. In Chennai and ROTN specifically, any Chennai retailer can check the 121 offer of an ROTN customer and vice versa, The commission/earnings gained against each offer will also be displayed for the retailers fort the customer, being checked for. The earnings are updated as per given by Vodafone and similar to 121-customers, the menu order and offer display type can be altered depending upon any predefined criteria. And now retailers also have the new feature where he can also e-recharge the customer via 121 menu for the respective offer. This completes the cycle for the retailers as they can
The short code *347# acts as the ‘retailer self help’. This short code is exclusive to the retailers where all the services running are focused primarily on the retailers or DSE base. The services on 347 includes the following:
The short code *122# is retailer exclusive where the service ‘Captive base management’ is running. This service lets retailers to check and promote offers directly to his customer base. The offer promotion can be selected across any offer type and an SMS will be shot to the customers (All the customers mapped to the retailers~100 nos.) with the promotion verbiage and the retailer name and number as the footer. There are checks on the number of times a retailer can use this in a day, and the number of customers, a retailer can have mapped to him. The base mapping is received and updated on a monthly basis and the details are shared via a daily MIS.
The short code *347# acts as the ‘retailer self help’. This short code is exclusive to the retailers where all the services running are focused primarily on the retailers or DSE base. The services on 347 includes the following:
Etop integration in *121#we have recently included the etop-up mode activation in *121# where by a retailer can check-select and recharge for the customer directly from the 121 menu. This has been made live in Chennai/ROTN for a leading operator and is being implemented in other circles as well.
Vernacular verbiage support for USSDThis offers USSD in local language where the user will be able to check USSD via vernacular verbiages. This tool is considered critical in rural regions where English language is a barrier. And before initiating the vernacular verbiages, the handset is checked if it supports vernacular verbiages; otherwise the flow switches to English. The compatibility is checked and updated by checking the TAC code of the handset and also implementing the self- learning algorithm where the compatibility automatically gets updated allowing the DB to grow.
Minutes to seconds togglingEnables user to directly activate a pack on seconds billing or toggle from minutes to seconds for the same validity.